BOOSTING IMPULSE BUYING BEHAVIOR IN MARKETING MANAGEMENT: CUSTOMER SATISFACTION PERSPECTIVE
نویسندگان
چکیده
منابع مشابه
The role of atmospheric cues in online impulse-buying behavior
This study extends a stimulus–organism–response (S–O–R) model to include impulse-buying behavior, which plays a vital role in electronic shopping but has not gained much attention in e-commerce research. Grounding our research in environmental psychology, we test the effects of virtual atmospheric cues on online impulse-buying behavior and spending, via a consumer survey. The study applies elab...
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ژورنال
عنوان ژورنال: Polish Journal of Management Studies
سال: 2019
ISSN: 2081-7452,2081-7452
DOI: 10.17512/pjms.2019.20.2.34